The main point about Twitter is the numbers. The more numbers that a user can supply to the users’ account and others’, the more exposure the user can get. That is why it is recommended that a business owner who had integrated the social network in the Internet marketing strategy should be an active member of the community and the only way to do this is by Tweeting as often as possible. However, the large numbers of Tweets is not sufficient to boost the promotion of products or services. It has to be combined also with the efforts to make the account gets the most exposure in the community.

To achieve this exposure of course a business owner’s Twitter has to have a lot of followers. Persuading other users to follow one’s Twitter account should not be done through vulgar ways though, for example by sending spam to the message section of other users’ accounts moreover if the spam is badly designed with bombastic and cliché words. An Internet marketing strategy using Twitter will be much more effective if done according to what the other members expected to be. It means that one should be involved in a conversation with others.

From this conversation, one can optimize one’s Internet marketing strategy by obtaining the material through listening and active commenting. By following as much people as one can, one will be able to determine what other people needed. Such needs can easily be understood from what the people said in their updates. Responding an update with relevant and personalized comments can be a great way to convince the member that one has the solution for the member’s problems. When there are many people in the community that talk about the competence of the business owner on specific niche, greater exposure can be expected.